THANKS TO SHARP'S HIGHLY ADAPTABLE ENERGY SYSTEMS, businesses and other organizations around the world are getting wise to the power of solar: it's not just good for the Earth, it's good for the bottom line, too.
Remember those first solar-powered calculators? In 1976, when Sharp introduced them, the idea of powering an electronic gizmo with the sun's rays seemed far-fetched. Today, ingenious and cost-effective energy systems are providing solar gains for individuals, businesses and cities all over the planet. And each has its own, distinctive solar story.
Sun farmer Frank Groneberg at Solarpark Rodenas in Germany
THE SUN FARMER
Frank Groneberg's path to solar farming began with some piglets that needed to be kept warm, some seed-eating geese and a German law that encouraged renewable energy. For decades, Groneberg grew wheat and raised pigs on the farm that his father and grandfather had worked, set two miles from the Danish border along the North Sea coast in northern Germany. Then one year he installed solar thermal panels (which heat water rather than producing electricity), using them to power a radiant-floor heating system that kept the piglets warm - and cut his fuel bill significantly.
In the meantime, geese were literally eating the profits from his wheat crop: every time he planted seeds, the geese feasted. It was time to think of something else. The German government was providing incentives to anybody who produced renewable energy, and Groneberg decided to take advantage of them. He built Solarpark Rodenas, planting two fields with more than 700 Sharp photovoltaic panels. “Sharp was our first choice,” says Groneberg. “They treated us like partners from the beginning, responding to our questions and ideas in a way that was always helpful and pleasant. Sharp's service has been exemplary. We're truly satisfied.”
Discovering that the solar panels were most efficient when the sea breezes cooled them, Groneberg installed a tracking system that allowed him to get more than 12 hours of solar gain each day during the peak summer months. “I make one hundred times more money as a sun farmer than as a wheat farmer,” he says.
His neighbors quickly followed his example. Today, virtually every nearby house and farm building has PV panels on its roof. In fact, four of the top six teams honored by Germany's Solarbundesliga - a kind of national solar energy championship league that scores individual towns owning the largest solar installations per capita - are from the area around Rodenas. “Everybody can be an energy producer,” Groneberg says.
Far Niente winery’s Larry Maguire and his son, Michael
THE SUSTAINABLE VINTNER
In California's Napa Valley, the plentiful sun and rich soil create one of the world's most famous winemaking regions. For Larry Maguire, president and CEO of Far Niente winery, the sun also created an opportunity for him and his partners to help preserve the planet for the next generation - and for Maguire to grow closer to his son.
A few years back, Maguire treated himself to a luxury sedan - one that got about 20 miles to the gallon. Far from being impressed, his teenage son, Michael, called his father out, saying, “You're worse than the ignorant. You know better, yet you've chosen inaction.” He hit a nerve - Maguire did know better, at least when it came to his business: he'd long dreamed of running Far Niente, a historic winery founded in 1885, more sustainably. Michael's comment spurred him to action. Maguire and his staff started investigating photovoltaic systems and found they'd need at least a couple acres of panels to power the winery. Giving up that much land in Napa Valley - where an acre of vineyard growing Cabernet Sauvignon grapes can cost upwards of $200,000 - was a tough call.
The innovative Floatovoltaic® system
at Far Niente winery
But the winery had an irrigation pond that covered about an acre - and one of Maguire's partners wondered if there was a way to utilize it. Maguire was introduced to a company that had built a prototype system to float a PV panel, Thompson Technology Industries, along with its sister firm, SPG Solar, that could install it. The result? Floatovoltaics® - 994 Sharp panels that sit on floating pontoons, looking more like a floating sculpture garden than a solar power plant. On an adjacent acre of less productive land, Far Niente installed another 1,302 panels. Today, just one year later, 100 percent of the winery's electricity needs are met by solar, with power to spare.
Far Niente picked Sharp for a host of reasons. “This is an important investment that needs to last at least 25 years,” says Maguire. "The Sharp 208 panel we chose is tried and true, proven to be robust, and manufactured by a company with a great reputation that is sure to be around for a long time.”
Far Niente didn't receive the same government support that Germany provided to Frank Groneberg, but it did earn rebates, tax credits and attractive financing. And it earned Maguire the respect of his son. Showing him the installation “was one of the most wonderful moments,” he says. “In some small way, we had done something that was helping to save the world.”
Clarum Home’s John Suppes and one of Clarum’s
sun-powered abodes
THE SOLAR BUILDER
A mother-son connection forged yet another solar innovator. Green builder John Suppes recalls learning about solar building when he was just five years old. His mother, a Harvard-trained architect, used to drive young John around in the 1960s, telling him how silly it was that architects missed out on opportunities to use the sun's power - to create passive solar heat, for instance, by building homes with plenty of south-facing windows.
Today, as president of Clarum Homes, Suppes has moved his company into the vanguard of energy-efficient building. “Forty percent of energy use in the U.S. is from heating and cooling buildings,” he says. Since installing his first solar PV system in 1998, Suppes has put PV panels on hundreds of houses - including those in the new Hansen Lane Estates subdivision in Danville, California. In this leafy suburb near San Francisco, Suppes has built 10 homes equipped with Sharp photovoltaic panels. “Sharp's on the cutting-edge - they're the leader,” says Suppes. “And their panels are very reliable. I've tried other companies in the past - and Sharp's the most consistent and dependable for the money.” The panels, along with other green features - including solar thermal for hot water, as well as high-efficiency appliances - have earned the development the coveted Gold Certification from the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) Green Building Rating System.-
For Suppes, installing PV systems on new homes makes perfect economic and environmental sense. If the price of the installation is built into a standard mortgage, the electricity savings more than compensate for the additional cost. “It's a no-brainer,” says Suppes, who recalls one homebuyer showing off his $9 electricity bill with great pride. “Solar is going to be the future.”
A NEW ENERGY ECONOMY
In many cases, the future has already been installed. The city of Denver in Colorado christened a seven-and-a-half-acre PV system in August of 2008 at the Denver International Airport (DIA)—one dramatic step toward building a new energy economy. The system, which uses Sharp panels, is expected to generate more than three million kW hours of electricity every year and power the United States' fifth-busiest airport for decades to come.
The DIA energy system is one of the most visible PV installations in the world - far more massive than Frank Groneberg's solar farm, Larry Maguire's Floatovoltaic®-fed winery and John Suppes's sun-fueled housing development. But all of them share one thing: a powerful spirit of innovation, along with a drive to fully realize solar's promise.
In 2010 Sharp will help to make that promise a reality with a sun-fueled power plant in Japan - a quantum leap into the future, detailed in the following pages.

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SHORT BIO
Daniel Glick writes about energy, the environment and a host of other topics for numerous publications. He's the co-founder of The Story Group, which taps new and traditional media to cover climate change, the environment, international development, the global economy and many other issues. Glick is also the author of two books, the most recent of which is Monkey Dancing: A Father, Two Kids, and a Journey to the Ends of the Earth.
©2009 Newsweek, Inc. All Rights Reserved. Reprinted with permission from Newsweek.